X (formerly Twitter) is testing a new standalone chat application on iOS, designed to offer a distraction-free messaging experience separate from the main social timeline.
Why it matters
This move by X is significant as it indicates a strategic effort to unbundle its services and potentially compete more directly with established messaging platforms. By offering a standalone chat app, X can cater to users who desire a more private and focused communication channel, free from the noise of the main social feed. This could enhance user engagement for direct messaging, attract new users seeking a dedicated chat experience, and diversify X's product ecosystem, potentially opening new avenues for growth and monetization in the competitive messaging market.
X, the company previously known as Twitter, is testing a new app just for chatting on iPhones. This app is designed to let you send messages to friends without seeing all the posts and distractions from your main X feed. It's like having a separate, quieter place just for your conversations.
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