Netflix is launching a TikTok-like vertical video feed and plans to extensively use AI for content creation and enhancing its recommendation system.
Why it matters
This move by Netflix signifies a deeper integration of AI into core product functionalities for major streaming platforms, extending beyond traditional recommendation algorithms to potentially influence content creation itself. It underscores a growing industry trend where AI is becoming critical for driving user engagement, personalizing experiences, and shaping content strategy, which could redefine how media is produced and consumed globally.
Netflix is adding short, vertical videos to its app, similar to TikTok. They're also going to use advanced computer programs (AI) to help make some of this content and to give you better suggestions for what to watch, making your experience more personalized and engaging.
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