Political parties in India are leveraging AI to create personalized content and digital humans for election campaigns, aiming for accelerated content production and targeted voter outreach, though human intelligence remains key.
Why it matters
This article highlights the emerging application of AI in political campaigning, specifically in India. It demonstrates how AI tools are being used to enhance voter engagement through personalized content and digital avatars. While the immediate electoral impact is debated, the trend signifies a shift in campaign strategies, potentially influencing future political communication and the adoption of AI in public discourse.
Politicians in India are using AI to make special videos and messages for voters, like creating digital people. This helps them reach more people faster, but they still need human strategists to win.
AI in Political Campaigns Accelerates
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